Walking through the grocery store aisles you might begin to see a pattern. Brand packaging is getting louder. Cereal boxes are getting more colorful annoying cartoon characters. Energy drinks are pushing hyper-colored "Xtreme" imagery to sell their wares. Products are using anything they can to catch a buyers eye. But does that really work? Is that effective design?
Some of the larger companies (Starbucks, Coca Cola, etc..) out there are beginning to think not. In the era of Apple's sterile yet successful branding, companies are following suit and simplifying their look.
About 6 months ago, design consultancy Antrepo decided to look into this by creating a project in which they studied the effectiveness of minimalized packing design with some interesting results. Recently they revisited the project with a 2nd round of designs simplifying designs even more down to its bare essentials.
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