The latest drop in the Levi’s x MOCA trucker jacket collab will be released this Saturday July 2, 2011, just in time for Fourth of July weekend. “Art in the Streets” exhibitor Shepard Fairey’s patriotic design is limited to 50 pieces and will be available via mocastore.org.
You’re a part of the artist series of Trucker jackets that “Art in the Streets” sponsor Levi’s produced for sale at the show. In your opinion, what cultural significance does the Levi’s trucker jacket hold and why was this an important collaboration?
"The Trucker jacket is a significant piece in that it’s one of the few fashion icons that has managed to mean something important to almost every demographic and ideology of youth culture movement since it was first introduced. It’s very rare that a single garment can mean so much to kids in the graffiti, hip-hop, punk rock, heavy metal, and skate worlds simultaneously without undergoing any significant changes along the way. The Levi’s jackets made for this show really track that relevance, tracing the evolution from people like Crash and Lady Pink who were some of the OG graffiti artists who painted on jackets in the 1970s & 80s to people like Kenny Scharf and Keith Haring who were the pioneers of the artistic brand collaborations we see today, up to people like myself and Neck Face who both represent different factions of art and pop culture, but have close ties to the jacket’s aesthetic and connection to music culture. Most importantly, Levi’s donated these jackets to the museum, and all profits from the sales go directly to MoCA to fund the show."
Full interview here.
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