California-based footwear makers K-Swiss have just debuted a new viral advertising campaign this weekend starring Danny McBride in his role as Eastbound & Down‘s Kenny Powers, Of course it's hilarious.
"K-Swiss came to us that they wanted to use Kenny Powers as spokesman. And (co-creator) Jody (Hill) and I were really nervous about it because we really kind of liked where we left Kenny last time. And we were perfectly fine if that was the last time people saw Kenny before the new season started. We also didn't want to appear like we were trying to sell out our comedy or sell out what we were doing or just trying to cash in. We really wanted to keep it organic to the show. Then we saw the boards and the scripts that the guys from K-Swiss were coming up with. I mean, the stuff was pretty much in line with the stuff we were doing for the show anyway. And the more we talked with them and saw that they weren't really interested in watering down what we were doing, that they were just inviting us to do that with their shoes, it just seemed like a funny idea. So we just kind of went for it and crossed our fingers and hoped we wouldn't suffer some sort of crazy backlash from it. Luckily, people responded positively to it."
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