Wednesday, August 31, 2011

TrustoCorp. - Tabloid Magazine Interventions

In the wild at Barnes and Noble Bookstore, Union Sq, NY
It’s been a busy last couple of months for the urban collective known as TrustoCorp. Check out their latest project poking fun at tabloid magazines. Using magazine stands, bookstores and pharmacies throughout Manhattan, Williamsburg, JFK, Hollywood, LAX the collective droped copies of these interventions for the unsuspecting public. The Covers feature celebrities and public figures like Lindsey Lohan, Sarah Palin and Donald Trump on popular gossip magazines such as US, People and OK. What’s more is that each page of the tabloid have an embedded alphanumeric code that leads to a secret website for people that can figure it out.

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