Video: Jeff Soto "Sonic" graffiti robot car

We aren't really ones here at Onomatopoeia to push products but if we come across an interesting ad that is well done, we'll throw it up there. The folks at Chevrolet have been working overtime to make their new Chevy Sonic appear cool with the kids in their latest ads by having it skydive from a plane, "kick flip" off a ramp, etc... etc. In their latest ad they employed the talents of artist Jeff Soto, to team up with Sonic - the Graf-writing-Robot-car to paint a mural.

 The car is fitted with robotic arms, the same from the assembly line factory, and are used to help paint a mural. I'm sure the robots precision is slightly overstated in this video, w/ Soto picking up all the slack on the mural but the video is well made and interesting none the less.

 
Film by Drea Cooper

Video: Jeff Soto Black Keys poster process

Jeff Soto has really come on strong in the gigposter world the last 2 years.  He is an amazingly detailed painter whose work is always super colorful and vibrant but has been able to successfully transition his work into the much simpler, flatter medium of screenprinting.  He recently released a process video for his new Black Keys print (for Paris & Lille) which gives an nice look into how he goes from sketch to final.

"The inspiration was sculptural works I got to see in France, in particular those celebrating the French Revolution. I designed the poster loosely as a representation of Marie Antoinette’s head. I wanted it to be beautiful and sculptural, and maybe just a bit tragic."
"The lettering was inspired by the fonts used in the Paris Metro. I couldn’t believe them the first time I saw them. It reminded me of 60′s era hippy letters, but older looking."

The image above is a variant of the the final copy.  Prints go on sale Jan. 25th at PotatoStamp.