We aren't really ones here at Onomatopoeia to push products but if we come across an interesting ad that is well done, we'll throw it up there. The folks at Chevrolet have been working overtime to make their new Chevy Sonic appear cool with the kids in their latest ads by having it skydive from a plane, "kick flip" off a ramp, etc... etc. In their latest ad they employed the talents of artist Jeff Soto, to team up with Sonic - the Graf-writing-Robot-car to paint a mural.
The car is fitted with robotic arms, the same from the assembly line factory, and are used to help paint a mural. I'm sure the robots precision is slightly overstated in this video, w/ Soto picking up all the slack on the mural but the video is well made and interesting none the less.
One half of Daft Punk, Thomas Bangalter, has directed a short film in promotion of the Spring/Summer 2012 collection from luxury fashion brand Co. The video features Bangalter's wife, actress Élodie Bouchez, strange stuff.
Did you know that Rob Zombie directed a Woolite commercial? Neither did I.
"It was an interesting situation to handle. It was just one of those projects that came to me. I wasn't searching out shooting a commercial. A lot of directors do commercials, but most of the time they don't talk about it so you don't realize it. I just thought it was cool so I'd been mentioning it. I was on tour in Australia when it came up. I got a call that this ad agency had pitched this crazy idea to Woolite, and they wanted me to direct it. They essentially wanted a commercial that the first half resembled a horror movie trailer. They needed something along those lines, and they thought I could handle it. It was fun. We shot it over two days in Vancouver. My director of photography who worked on Halloween II came in and worked with me. I like doing things like that for the experience. It was like when I did CSI, I wanted the experience of doing a television show. You just want to have it under your belt. Also, the more direct gigs I can get between films, I always learn something from everything."
