Video: Arcade Fire - "Reflektor"

Arcade Fire returned to the scene today with their latest single and interactive video. "Reflektor," which is currently being hosted at justareflektor.com, allows the viewer to control lighting effects and more used throughout the clip (if you have a web cam there are some great surprises.) A fun idea but you probably want to know what the song sounds like? Classic AF, melodies, harmonies, French lyrics and everything in-between, David Bowie lends some support with backing vocals for good measure.

Read about the making of the video here and explore the technology used to create it here. Written, directed, and produced by longtime Arcade Fire collaborator Vincent Morisset and filmed in Jacmel, Haiti. The new album Reflektor is out October 29 via Merge.

BONUS: Alternate video...

Watch (and shop): Iggy Azalea prod. by Diplo x Heroes & Villains x FKI - "I Think She Ready" (the world's first interactive shoppable music video)

In today's bad news for compulsive buyers, the internet makes it even more difficult for people to keep their cash in their wallets. The video for the Diplo produced "I Think She Ready" is the first video ever to use wireWAX's interactive shopping technology that allows the viewer to click on tagged items in the clip (eg the artist's t-shirt or shoes) and order them directly.  Is this something that we should consider a consumer facilitator or another marketing intrusion into our online experiences? One can see the potential of this concept if it catches on, especially with the advent of Smart TVs that are connected to the internet.  So, Buy as you Watch or Watch what you Buy? Comments are welcome.  Watch the video here.

Video: Arcade Fire - "Sprawl II (Mountains Beyond Mountains)

The Arcade Fire released a new video for "Sprawl II (Mountains Beyond Mountains)" from their 2010 album, The Suburbs. Why would they bother making a video for a song that is 2 years old you might ask? Well,... this video is special as it is a part of an interactive project put together by director Vincent Morisset.

 A Sprawl II website was created in which users are supposed to interact and record snippets of themselves dancing and singing via webcam and it somehow splices with the video. I don't have a webcam so I could test it out myself so the website was a bit jarbbled to me but I am interested to see the desired effect.