Monday, September 9, 2013

Video: Arcade Fire - "Reflektor"

Arcade Fire returned to the scene today with their latest single and interactive video. "Reflektor," which is currently being hosted at justareflektor.com, allows the viewer to control lighting effects and more used throughout the clip (if you have a web cam there are some great surprises.) A fun idea but you probably want to know what the song sounds like? Classic AF, melodies, harmonies, French lyrics and everything in-between, David Bowie lends some support with backing vocals for good measure.

Read about the making of the video here and explore the technology used to create it here. Written, directed, and produced by longtime Arcade Fire collaborator Vincent Morisset and filmed in Jacmel, Haiti. The new album Reflektor is out October 29 via Merge.

BONUS: Alternate video...

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