Thursday, April 5, 2012

Watch (and shop): Iggy Azalea prod. by Diplo x Heroes & Villains x FKI - "I Think She Ready" (the world's first interactive shoppable music video)

In today's bad news for compulsive buyers, the internet makes it even more difficult for people to keep their cash in their wallets. The video for the Diplo produced "I Think She Ready" is the first video ever to use wireWAX's interactive shopping technology that allows the viewer to click on tagged items in the clip (eg the artist's t-shirt or shoes) and order them directly.  Is this something that we should consider a consumer facilitator or another marketing intrusion into our online experiences? One can see the potential of this concept if it catches on, especially with the advent of Smart TVs that are connected to the internet.  So, Buy as you Watch or Watch what you Buy? Comments are welcome.  Watch the video here.

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