Wednesday, May 29, 2013

Video: Midnight Juggernauts – “Memorium”

Midnight Juggernauts are gearing up to release their third LP, Uncanny Valley sometimes in the very near future. We have already shared the clever video for “Ballad Of The War Machine” and today the Aussies, in conjunction with the Creators Project, have dropped an equally creative video for “Memorium” Check it out below along with a description of the project…

Hybrid art/technology piece visually documenting the evolution of CGI


“With Computer Generated Imagery now a standard feature of our visual language and often indistinguishable from reality, we decided to take a long look back to the genesis of this technology. Well before the blockbuster milestones and mainstream acceptance, we chart CGI's origins mid last century within the experimental computer labs of universities, corporations, and various trailblazing individuals. These were the pioneer years of CGI. 

From the groundbreaking years of these first footprints, we follow the evolution of the technology as each new trial grows more ambitious and complex. From basic science/engineering line animations and wireframe oddities, to 3D and artistic experimentation, and the first trials to replicate human likeness and emotion. While some may seem crude by today's standards these watershed trials and experimental demos were all key critical building blocks.

In a field which quickly casts aside milestones as each new technological advance is superseded, this study sheds light on the pioneers and achievements which paved the way. Of the early innovators featured here, some went on to teach, a few disappeared, others started massive software companies, and some are running Pixar.

Contemplating this subject of early digital footprints of technology, the band realized it reflected similar themes to their song "Memorium." They each recount a tracing through discarded remnants of the past. It seemed logical to combine the two pieces, and so this visual homage was created.”

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